Email marketing from setup to measurement
Build and measure email marketing responsibly.
Outcome: You will launch a compliant campaign and track results.
4h 30m · 6 of 6 lessons · AI Coach included · Certificate available
Your progression
Evidence first
Where I started
Where I started
- No diagnostic snapshot yet — starting from the course baseline.
- Outcome target: You will launch a compliant campaign and track results.
- First learning goal: improve-marketing
Where I am now
Where I am now
- Still building evidence — completion % is secondary.
- No active practice lesson yet.
- Start the course to create a teaching run (anti-memorization variants).
Where I am going
Where I am going
- Next focus: What changed in email marketing
- Course objective: You will launch a compliant campaign and track results.
- Certificate path: L1 completion available when the path finishes (not skill-verified L2).
- Remaining lessons on map: 6
Learning progression
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- Preview
1. What changed in email marketing
Summarize the compliance shifts that affect small-business senders.
Beginner35 minInteractive - Preview
2. Build a consented list
Record a provable consent source for every contact.
Beginner40 minInteractive - Preview
3. Write the campaign
Draft a one-audience, one-action campaign email.
Beginner45 minInteractive - Preview
4. Protect deliverability
Authenticate your domain and warm up volume safely.
Beginner45 minInteractive - Preview
5. Measure what matters
Track delivered, clicks, conversions, unsubscribes, and complaints.
Beginner40 minInteractive - Preview
6. Improve with small tests
Run one isolated test per campaign and log the decision.
Beginner40 minInteractive